Post by tonima5 on Jan 18, 2024 3:29:12 GMT -5
The site structure includes blocks that are built in a logical sequence. Place pages in separate sections and create product cards. This structure allows users to conveniently navigate the site. They will quickly understand the structure of the resource and find the right product more easily. This, in turn, increases the possibility of making a purchase. Design your navigation bar A properly placed navigation bar and well-thought-out elements in it are the first thing that affects the tab closure rate of your online store. The names of categories, sections or catalogs should be clear and simple. It is logical to double the main menu in the footer - the bottom part of the site. Online store for the buyer, not for search engines This is the basic principle of a user-friendly interface. Determine the target audience of the online store, its motives, pains and desires and use suitable elements in the website design. For example, if in an online store of a fashion clothing brand, high-quality photo and video content in the product card is a key aspect, then in an online store of tech. equipment, space should be allocated for a detailed text description of the product, its model, characteristics, configuration, etc.
Next, when working with an online store, you should Email Marketing List consider design elements that will contribute to a positive user experience and increase the likelihood of repeat visits to the site. Below are a few proven “psychological” reasons in web design that direct clients towards making a purchase. How to improve usability using web design? Use F format in navigation According to researchNielsen Norman GroupUsers are known to scan web pages in an F shape. This is a visual web crawling pattern. Therefore, it is recommended to place important information, site logo and main navigation on the left. In large online stores, an effective solution is to display internal pages and categories in the left sidebar. Free space is not a problem Place spacing between blocks on your site to improve the perception of information. You should also pay attention to line spacing in the text. Make the information on your website as accessible and easy to understand as possible. Accessibility and readability of information Consider the needs of visually impaired users by ensuring contrast and readability of texts. It's important to have clear headings, prices, and additional labels in your online store to help customers easily find the things they need. How to improve usability using SEO? Correct structure = effective SEO promotion The more accurate, and most importantly, the simpler the site structure is, the faster the resource will be ranked according to Google metrics and other systems.
Therefore, structure has a direct impact on ranking. The better it is, the faster the indexing will happen. This is an integral factor for SEO promotion. Thanks to the proper interconnection of all pages, you will help the user navigate more easily and therefore stay on the site longer. The buyer will not close the browser tab after a few seconds and go looking for a similar online resource. Checking non-working website pages The experience visitors get from your site can be significantly impacted by the presence of 404 pages (error pages). Broken pages or links can significantly reduce interest and drive users away. This may result in site structure changes, files being deleted, or URLs being changed. All pages within the site are linked, so any changes may result in broken links. While there are online tools that can help you check your site for broken links, these tools are usually paid and require some SEO knowledge. Therefore, in some cases, it is better to contact specialists in website development and promotion who can solve these problems.
Next, when working with an online store, you should Email Marketing List consider design elements that will contribute to a positive user experience and increase the likelihood of repeat visits to the site. Below are a few proven “psychological” reasons in web design that direct clients towards making a purchase. How to improve usability using web design? Use F format in navigation According to researchNielsen Norman GroupUsers are known to scan web pages in an F shape. This is a visual web crawling pattern. Therefore, it is recommended to place important information, site logo and main navigation on the left. In large online stores, an effective solution is to display internal pages and categories in the left sidebar. Free space is not a problem Place spacing between blocks on your site to improve the perception of information. You should also pay attention to line spacing in the text. Make the information on your website as accessible and easy to understand as possible. Accessibility and readability of information Consider the needs of visually impaired users by ensuring contrast and readability of texts. It's important to have clear headings, prices, and additional labels in your online store to help customers easily find the things they need. How to improve usability using SEO? Correct structure = effective SEO promotion The more accurate, and most importantly, the simpler the site structure is, the faster the resource will be ranked according to Google metrics and other systems.
Therefore, structure has a direct impact on ranking. The better it is, the faster the indexing will happen. This is an integral factor for SEO promotion. Thanks to the proper interconnection of all pages, you will help the user navigate more easily and therefore stay on the site longer. The buyer will not close the browser tab after a few seconds and go looking for a similar online resource. Checking non-working website pages The experience visitors get from your site can be significantly impacted by the presence of 404 pages (error pages). Broken pages or links can significantly reduce interest and drive users away. This may result in site structure changes, files being deleted, or URLs being changed. All pages within the site are linked, so any changes may result in broken links. While there are online tools that can help you check your site for broken links, these tools are usually paid and require some SEO knowledge. Therefore, in some cases, it is better to contact specialists in website development and promotion who can solve these problems.